Nonprofit Resources
Marketing Toolkit
There are many ways to get your GAgives message out to the people looking to support you. Here, find ways to make the most of your marketing efforts across all available channels, including GAgives graphics and links to nonprofit-friendly online design tools.
Creating Your Campaign Marketing Plan
Download our GAgives Campaign Marketing Guide to find out how to get started on a winning marketing plan for your GAgives campaign, which includes each of the following:
- Campaign Best Practices
- How to Communicate Mission Impact
- Social Media Best Practices by Platform
- Social Media Post Ideas + Examples
- Email Best Practices + Templates
- Email Subject Line Ideas
Engage Your People With #GAgivesThanks
Join GAgives for a full month of celebrating #GAgivesThanks!
We’ve made it easy with our 30 Days of #GAgivesThanks graphics, featuring a thankfulness prompt for each day in November. (Download via the links under each image.)
Use these prompts to make your own social media shout out and call-to-action encouraging your supporters to give some thanks of their own – and help build excitement for Georgia's biggest day of giving!
Join us for this campaign via:
● Instagram.com/gagivesofficial
● The #GAgives and #GAgivesThanks hashtags on both Twitter and Instagram
Crafting Your Content
Storytelling Best Practices (37 minutes)
Creating Compelling Content (44 minutes)
Making Your Campaign Look Great
- Graphics Best Practices (new!)
- GAgives Graphics and Logos: Add some GAgives *sparkle* to your campaign with branded images, fonts, and colors! (updated for 2023)
- Canva for Nonprofits: Check out this easy-to-use graphic design tool, offering premium features free for nonprofits – including thousands of photos and illustrations. (This is the program we depend on here at GAgives!)
- Adobe Express for Nonprofits: For those seeking a more powerful suite of design tools, check out this free-for-nonprofit program from Adobe.
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How to edit and share Canva templates (45 seconds)
Special Partner Promos
Watch for 2023 updates to the offers and resources below!
- Atlanta & Company's GAgives Televised Special from 11Alive
- Takeaways from the 2022 WSB-TV Nonprofit Media Summit
- GCN Members: Sign up for 2023 WSB-TV Nonprofit Media Summit on Oct. 18!
Leveling Up Your Campaign
How to use your partners, social media influencers, and supporters to further your campaign strategy.
- Pitching to Media for Nonprofits: How to Get Noticed
- Toolkit for Influencers and Campaign Ambassadors
- How a Live Event Component Helps Strengthen and Grow a Giving Day
- How to Organize a Virtual Rally or Event
- 5 Top Campaign Activation Ideas (new!)
- Ready-to-Share Infographic: How Supporters Can Get Involved (new!)
- GAgives Success Stories (new!)