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Nonprofit Resources

Marketing Toolkit

There are many ways to get your GAgives message out to the people looking to support you. Here, find ways to make the most of your marketing efforts across all available channels, including GAgives graphics and links to nonprofit-friendly online design tools.

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Creating Your Campaign Marketing Plan

View our GAgives Campaign Marketing Guide to find out how to get started on a winning marketing plan for your GAgives campaign, which includes each of the following. (Or click the bullet-point links for a Google doc version that makes it easy to copy-and-paste.)

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Making the Most of Your Stories (new!)

A new guide for nonprofit pros, based on research from RKD Group and produced by GivingTuesday, shows you how to craft stories that connect right now and how to pivot in the case of fast-moving changes.


Join the GAgives 2025 Marketing Campaign

Once again this year, you can apply to be a part of the official GAgives on GivingTuesday marketing campaign – including social media posts, digital banners, billboards, online video, and radio and TV spots.

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Crafting Your Content

Storytelling Best Practices (37 minutes)

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Creating Compelling Content (44 minutes)

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Making Your Campaign Look Great

  • Graphics Best Practices
  • GAgives Graphics and Logos: Add some GAgives *sparkle* to your campaign with branded images, fonts, and colors. (updated for 2024!)
  • Canva for Nonprofits: Check out this easy-to-use graphic design tool, offering premium features free for nonprofits – including thousands of photos and illustrations. (This is the program we depend on here at GAgives!)
  • Adobe Express for Nonprofits: For those seeking a more powerful suite of design tools, check out this free-for-nonprofit program from Adobe.

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How to edit and share Canva templates (45 seconds)

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