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Nonprofit Resources

Marketing Toolkit

There are many ways to get your GAgives message out to the people looking to support you. Here, find ways to make the most of your marketing efforts across all available channels, including GAgives graphics and links to nonprofit-friendly online design tools.

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Creating Your Campaign Marketing Plan

View our GAgives Campaign Marketing Guide to find out how to get started on a winning marketing plan for your GAgives campaign, which includes each of the following:

  • Campaign Best Practices
  • How to Communicate Mission Impact
  • Social Media Best Practices by Platform
  • Social Media Post Ideas + Examples
  • Email Best Practices + Templates
  • Email Subject Line Ideas

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Crafting Your Content

Storytelling Best Practices (37 minutes)

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Creating Compelling Content (44 minutes)

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Making Your Campaign Look Great

  • Graphics Best Practices
  • GAgives Graphics and Logos: Add some GAgives *sparkle* to your campaign with branded images, fonts, and colors. (updated for 2024!)
  • Canva for Nonprofits: Check out this easy-to-use graphic design tool, offering premium features free for nonprofits – including thousands of photos and illustrations. (This is the program we depend on here at GAgives!)
  • Adobe Express for Nonprofits: For those seeking a more powerful suite of design tools, check out this free-for-nonprofit program from Adobe.

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How to edit and share Canva templates (45 seconds)

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Special Marketing Opportunities

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Get a televised spotlight on 11Alive's Atl&Co

Each year, Atlanta's lifestyle show Atl&Co features nonprofits, and the sponsors who support them, on a special GAgives episode. Check this offer for details on how your nonprofit can get a live televised segment on Dec. 3, GivingTuesday, for a special nonprofit rate.

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Join the GAgives Marketing Campaign

This year, you can apply to be a part of the official GAgives on GivingTuesday marketing campaign – including social media posts, digital banners, billboards, online video, and radio and TV spots!

GCN members: Sign up for the 2024 WSB-TV Nonprofit Media Summit on October 9

Once again, the on-air and behind-the-scenes professionals from WSB-TV will be hosting GCN members for a day of invaluable insight, prepping you to get the attention of news media for GAgives and beyond. 

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