Nonprofit Resources

5 Top Campaign Activation Ideas

  1. Use social media: Instagram, TikTok, and Facebook are powerful tools for event activation. You can build a solid social media following and reputation by promoting your campaign, pushing events, and engaging regularly with your audience. Make sure to use branded hashtags to track your engagement!
  2. Offer giveaways or prizes: Offering incentive is always a great way to create buzz around your campaign and boost awareness. Try asking local businesses if they would be willing to provide in-kind donations of products and services for you to use as prizes.
  3. Incorporate entertainment: If you are having a live event, consider hiring a local musician or DJ to make your event more memorable and enjoyable. This will also provide extra incentive for guests to share videos and pictures of your event on social media.
  4. Think outside of the box: Remember the “dunk tank” from your school fair, where a small donation gave you the chance to dunk your teacher in a tank of water? This is the kind of activity – unexpected, nostalgic, exciting, funny, competitive – that’s perfect for getting people engaged and boosting donations.
  5. Peer-to-peer fundraising: It has been found that donors are more likely to give if they feel a personal connection to the ask! Make the most of your volunteers, board, and staff by asking them to seek donations on your behalf among those in their personal networks. (Find help for peer-to-peer campaigns on the GAgives Fundraising Help page.)


How can we help?