GIVING TUESDAY | Alley Stage Foundation

The Alley Stage Foundation is the charitable arm of The Alley Stage — a 501(c)(3) nonprofit dedicated to presenting high-quality live entertainment, ensuring fair and equitable pay for artists, and keeping the arts accessible and affordable for everyone in Marietta and Cobb County.

But to understand why the Foundation matters, it helps to understand The Alley Stage itself.

Who We Are: The Alley Stage
The Alley Stage is a 100-seat live entertainment venue on the Marietta Square, offering stand-up comedy, improv, cabaret, live music, special events, and community-centered programming.

From day one, The Alley Stage has been built on a philosophy of generosity, community engagement, and giving back.

In just two years, The Alley Stage has:

• Donated over $175,000 in tickets to VetTix for veterans and first responders

• Contributed over $50,000 in charitable donations and venue rental fees to local nonprofits

• Hosted benefit shows, fundraisers, and community events that directly support organizations across Cobb County

• Provided discounted or free space to partners advancing local arts, service, and youth programming

The Alley Stage operates as one of the rare successful for-profit arts venues in an industry dominated by nonprofits — and that success fuels a remarkable level of community giving.

But some programming simply isn’t sustainable through ticket revenue alone.

That’s where the Foundation steps in.

How the Foundation Enhances Our Work
While The Alley Stage gives back generously, the Foundation allows us to create and produce programming that ticket sales alone could never support — while keeping ticket prices low and accessible.

The Alley Stage Foundation makes it possible to produce high-quality programming that ticket sales alone wouldn’t cover — allowing us to keep ticket prices affordable and accessible for our community, without ever compromising the artistry, professionalism, or excellence of our work.

Your support helps bring to life:

• Our popular ShakesBEER series

• Fully staged cabarets with talented local vocalists and musicians

• Artist-driven special projects and new work

• Accessible ticket pricing far below industry standards

• Fair and equitable artist compensation

• More opportunities for emerging performers to flourish

Why This Matters
Together, The Alley Stage and The Alley Stage Foundation create a unique, community-centered arts model — one where a thriving local venue lifts its community, and the nonprofit expands that impact even further.

Your Giving Tuesday gift directly helps us:

• Keep live entertainment affordable
• Pay artists fairly
• Produce programming that enriches our community
• Create opportunities for local performers
• Strengthen the cultural fabric of Marietta and Cobb County

When you support the Foundation, you’re helping ensure that the arts remain accessible, joyful, high-quality, and rooted right here at home.

Our Commitment
We believe everyone deserves access to live entertainment that inspires, connects, and brings people together.

With your support, we can continue keeping live entertainment local — for our artists, our audience, and our community.