Georgia gives more than ever for GAgives on #GivingTuesday
ATLANTA – December 6, 2017. Last Tuesday, Nov. 28, the state came together in an overwhelming show of generosity and community spirit for our very first GAgives on #GivingTuesday. Today, we are thrilled to report that a record $4 million was donated through GAgives.org, and another $2.8 million was reported from 36 other major donation platforms – raising a grand total of $6.8 million for Georgia nonprofits in our state’s first unified #GivingTuesday campaign.
The Georgia Center for Nonprofits is honored to have led the state’s giving movement since its launch in 2012, inspiring Georgians to recognize nonprofits, share their worth, and give back. In its first five annual events, GAgives raised more than $13 million from 73,000 gifts, all directly benefitting nonprofits across the state. This year, GCN re-launched Georgia’s 24-hour giving marathon in partnership with the global #GivingTuesday initiative, deepening support for local nonprofits and expanding awareness of the need to give. Worldwide, the 2017 #GivingTuesday campaign drove a grand total of $274 million in giving – a 50 percent increase over last year’s total.
“The year-over-year growth in these giving movements is clear proof of an ever-increasing appreciation for nonprofits, and the work they do to strengthen communities and enrich lives,” said GCN President and CEO Karen Beavor. “And we’re positive that the giving tradition will continue growing: We’re already getting ready for for next year’s GAgives on #GivingTuesday, happening November 27, 2018.” Nonprofits are invited to register now.
“When the #GivingTuesday movement was founded, we hoped that it would focus attention on the opportunity for individuals to be generous. States like Georgia and the GAgives campaign have taken this aspiration far beyond our initial hopes, inspiring an entire state to give together,” said Asha Curran, Chief Innovation Officer at the 92nd Street Y and Director of their Belfer Center for Innovation & Social Impact, which oversees #GivingTuesday. “We are so pleased that Georgia has joined the #GivingTuesday movement and want to congratulate them on the incredible generosity of the citizens of Georgia.”
Beyond funds raised, the GAgives initiative demonstrates the power of collaboration among nonprofits, foundations, companies, governments, and individuals. The impact made would not be possible without the commitment of participating nonprofits and the help of generous GAgives partners. GCN’s deepest thanks go out to:
- The growing community of Georgia nonprofits taking part, over 3,000 strong, whose compelling #GivingTuesday campaigns drive donors to take action;
- ASO Advertising, who captured the spirit of the new #GivingTuesday partnership in an evolved GAgives brand, and propelled new levels of public support with creative multimedia appeals;
- Our public relations team at Edelman Atlanta, who continue to generate a massive awareness groundswell through traditional and digital media;
- The support received on-air, online, and in print from media partners WSB-TV Family 2 Family, Cox Media Group, WXIA-TV 11Alive, AutoTrader.com, Atlanta Business Chronicle, Georgia News Network, and from the many media outlets across the state who covered the campaign;
- The Atlanta Journal-Constitution’s Mike Luckovich, who created yet another inspiring GAgives cartoon;
- Corporate sponsors Arby's Foundation, Gas South, Wells Fargo, Cox Enterprises, The Coca-Cola Company, Chick-fil-A Foundation, and State Bank & Trust, who incentivize and inspire giving with generous challenge grants and in-kind contributions (along with prizes funded by GCN and its national nonprofit job board, Work for Good);
- Governor Nathan Deal, whose enthusiastic and influential endorsement each year has confirmed the state’s commitment to giving back;
- The visionary leadership of the 92nd Street Y’s #GivingTuesday team, supporting the success of local campaigns like ours;
- And all the businesses and civic leaders, too many to list, who donated their influence, resources, and expertise for Georgia’s greater good.
“When Georgia’s nonprofits benefit, so does Georgia,” said GCN President and CEO Karen Beavor. “GCN is grateful for all the efforts, great and small, that played a part in making Nov. 28, 2017 Georgia’s biggest day of giving yet.”
About #GivingTuesday and GAgives
Launched by the 92nd Street Y in 2012 and housed in its Belfer Center for Innovation & Social Impact, #GivingTuesday is a global movement inspiring people to take collaborative action for their local communities and contribute to the causes they believe in. The movement reaches millions of people, with campaigns and activities in all 50 states and nearly 150 countries on the Tuesday after Thanksgiving and throughout the year.
Led by the Georgia Center for Nonprofits, the GAgives initiative hosts an online fundraising platform, GAgives.org, which is free to use for any registered 501c3 in the state; it also helps teach and mobilize everyone with a stake in the community – organizations, corporate sponsors, government agencies, media partners, and citizens – to raise awareness and support for nonprofits.
About the Georgia Center for Nonprofits
The Georgia Center for Nonprofits builds thriving communities by helping nonprofits succeed. Through a powerful mix of advocacy, solutions for nonprofit effectiveness, and insight building tools, GCN provides nonprofits, board members and donors with the tools they need to strengthen organizations that make a difference on important causes throughout Georgia. Learn more at gcn.org.
Georgia Center for Nonprofits
GEORGIA GIVES DAY AND #GIVINGTUESDAY MOVEMENTS UNITE
GAGIVES ON #GIVINGTUESDAY HAPPENS NOVEMBER 28, 2017
ATLANTA, GA, August 31, 2017 – Two successful social campaigns raising awareness and funds for the nonprofit sector are aligning forces, combining Georgia’s biggest day of giving with a growing worldwide phenomenon.
Starting this year, Georgia Gives Day is officially partnering with #GivingTuesday to become their lead organizer for Georgia, re-launching the state’s 24-hour giving marathon on November 28, 2017 alongside a 50-state, 97-country effort as GAgives on #GivingTuesday. Building on the year-over-year achievements both campaigns have amassed since they launched independently in 2012, organizers are looking forward to increasing momentum, resources, and revenue for the thousands of Georgia nonprofits that take part annually.
GAgives on #GivingTuesday falls on the Tuesday that follows Thanksgiving, and the twin retail phenomena of Black Friday and Cyber Monday, answering the public’s appetite to balance holiday “getting” with community “giving,” and kicking off the end-of-year fundraising season for nonprofits. Presented by the Georgia Center for Nonprofits (GCN), the event will unify the state in an effort to raise as much money and awareness as possible for Georgia nonprofits in a 24-hour period. As in past years, every Georgia nonprofit is invited to create a free ecommerce-enabled profile on the fundraising platform at GAgives.org, where funds raised will go directly to participating organizations.
Bringing together thousands of state charities in one place, GAgives.org makes it easy for Georgians to select a cause that matters to them, learn about the work of individual nonprofits, and donate directly to them. Everyone is invited to give to a cause that matters to them on Nov. 28, and help advance the movement by sharing news of their gift on social media – Facebook, Twitter, Instagram, and elsewhere – tagged with the phrase #GAgives on #GivingTuesday.
“Both movements share one purpose: To educate, celebrate and support the diverse causes that strengthen our communities,” said Georgia Center for Nonprofits CEO Karen Beavor. “Our shared success lies in the powerful joy of collaborating with others, teaching the importance of philanthropy, and participating in acts of kindness.”
Asha Curran, 92nd Street Y's Chief Innovation Officer and Director of its Belfer Center for Innovation, the home of #GivingTuesday, agreed: “We are thrilled to have GAgives join the #GivingTuesday movement, as our alignment promises to compound attention and support for Georgia’s nonprofits and help us further this unified, global giving movement.”
GAgives welcomes any Georgia-based nonprofit to set up an online donation page at GAgives.org for free, where they’ll be equipped to receive direct donations any day of the year, and compete for prizes throughout the day on November 28. GAgives.org is also the place to find resources and sign up for campaign communications, which will include invitations to free webinars, calls from the media for stories, insights to support campaign planning, and more.